Who?
Zoe Sernack
What is the name of your online store?
Zoemou. But my products can also be found at The Iconic and The Grand Social
What do you sell in your store?
Jewellery
How did the idea for your store come about?
I realised how important it was to deal directly with my customers, but having an online store also means I can sell my one-off pieces on it, too.
What is your career background?
I am trained as an artist and while I exhibited my work, I worked in fashion stores. Soon designing and buying accessories for those stores, until I decided to have my own label. Now I have two: Zm925 and Zoemou.
Who is your key customer?
I hope I am very diverse in my customer base, from young festival, gypsy artistic girls to the strong feminine woman.
How do you make it easy for your online customers to buy from you?
I post my products up on Facebook and I also make sure that all customers can easily email me if they have any problems.
Do you sell in person or in a physical store as well?
Boutiques buy my jewellery but I only sell online, although sometimes I do markets such as Finders Keepers in Sydney.
List your current most popular products.
Magena (moon) necklace
Maka (earth) necklace
Angpetu (radiant day) necklace
Styling You’s top 3
1. Lomasi earrings, $99 | Violet necklace, $66 |3. Angepetu necklace, $132
Have you found a great online store recently? Did it offer great products or service? Leave a comment below and let us all know about it.
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