I’ve just completed three days of blogging workshops for a corporate company. The workshops were part of that company’s staff fun day.
In 40 minutes I had each group of up to 25 people up and running with a blog – and one blog post written.
I’m sure not everyone found it fun but whenever I sensed a certain lightbulb moment in some of the participants, I nodded to myself.
They GOT it.
They GOT the fun of blogging. They GOT the potential of blogging as a way to communicate their thoughts.
In just a short time, they had published a post, written in such an engaging way, that if you were reading it, you’d be hard pressed not be taken in by the message.
And last night I caught up with some of Australia’s best bloggers, at some pre-drinks ahead of today’s Nuffnang Blogopolis. The overwhelming theme that came through when talking to them is that they are indeed having fun and running their own blogging race. A race that started with that one blog post.
They’re not looking over the bloggie fence to see whether someone is doing better than they are. They’re tending to their own bloggie grass and setting goals that work for them. And not necessarily someone else.
That’s the opportunity that blogging affords those who want to put in the time and effort.
What you make of the opportunities that come your way is up to you.
It’s the opportunities that blogging – and your blog – can bring that I’ve been asked to talk about on a panel at today’s conference. Joining me is Hayley from Fashion Hayley, Christie from Childhood 101 and Larry from the AU review.
Each of us has been afforded opportunities through – or because of – our blogs.
For me, my blog has given me the biggest opportunity: to run a business from home that can remain flexible around my kids.
The other opportunities are the icing on the bloggie business cake.
Today, I’ll be talking to the almost 300 people in the room about how I ended up on TV doing advertorials for Big W’s fashion range, Emerson.
I’d love to tell you that I had this as a goal, that I set up an action plan to achieve that goal and that this is what got me in front of viewers all around Australia.
But I’d be lying.
The truth is so much less strategic.
The PR agent for Emerson called me and asked if I’d like to be the talent in the ad and, if so, how much would I charge for that?
Sounds like a piece of cake, doesn’t it?
What isn’t obvious from that one phone call is that the call came on the back of a relationship. A long-standing relationship that I’d had with the PR company that pre-dated them even handling the Big W account.
Not only had I previously blogged about the Big W Emerson range (and it had been SO well received by my readers) but I had been writing about this agency’s brands since back in my journo days. I’d also visited their showroom on a work trip to Sydney. There was already an element of trust in what I could bring both personally – and via my blog’s readership and influence – to the brand.
My point is, had I been worrying about what opportunities were presenting themselves to other bloggers, I would have missed a giant opportunity staring me straight in the face … a paid TV opportunity which also lead to paid advertising and sponsored posts … and a Today Tonight segment that never aired because – damn it – Kevin and Julia were having another kerfuffle.
The opportunity staring YOU in the face might look different than the ones that have come my way. Or maybe you’re yet to be presented with a big or a small opportunity via your blog … whatever the case, just know that with blogging, the opportunities are there every day.
… because every day you are communicating with others. You never know who’s reading and you never know where that post or your entire blog may take you. Food for thought, isn’t it?
If you blog, what opportunities has blogging afforded you to date? What do you hope blogging will bring you?
If you’re not at Blogopolis today but would like to follow along with what’s been talked about, jump on Twitter and set up a search on the hashtag #nnb2012
And if you’ve blogged about any aspect of blogging this week, feel free to add your post to my Saturday blogging link-up. There is room where it says NAME to include your blog’s name plus the name of the post, for example: STYLING YOU: Title of Blog Post.
|My Vintage Vow: Saying Thanks|
New to blogging? How to Start a Blog is your start-up bible. It’s simple to read and easy to understand but it’s also information packed, stepping you through the technical stuff as well as offering concrete ideas on how to get the content ball rolling.