Apart from giving the illusion of longer, leaner legs and having the ability to completely transform an outfit, what I love most high heels is the way they make me feel. Even if you’re having a lousy day, a fabulous pair of stilettos can help make you feel just a little better. AryInk has a fierce collection of heels on its website, guaranteed to make you feel like superwoman. But be warned: these are definitely not the faint hearted! Wallflowers need not apply.
What is the name of your online store?
Linda and Tracey Aryans
What do you sell in your store?
Ladies’ high heel shoes
How did the idea for your store come about?
As sisters, we have always had a passion for shoes (what girl doesn’t?). After working long hours in the corporate world and learning plenty while there, we decided to combine our knowledge in business and retail with our passion for shoes and start our own venture.
We started in the business world by opening a small homewares store in Sydney. Although we had a brilliant time working together and managing the ups and downs, we felt that our key talents could be used for a venture we are in love with.
What is your career background?
Tracey’s career background is in the corporate world, working for respected corporations in upper management and handling project management.
Linda worked in sales for a short period before she joined her sister in opening their small business.
Who is your key customer?
We have no bias whatsoever in who our demographic should be. We believe a pair of killer heels can make any woman, from any walk of life, from any age group, feel fabulous. We sure do.
How do you make it easy for your online customers to buy from you?
From an online perspective, we are both very proactive in keeping touch with our customers. We always get back to our customers, answering any question within a reasonable amount of time. We continuously hear how great it was to get a warm, speedy and informative response from us. We believe this makes the customer gain confidence in the world of online shopping and feel ‘safe’ when shopping at Ary Ink.
Do you sell in person or in a physical store as well?
We predominately sell online. However, we are fortunate enough to have the support of some fantastic boutiques in Sydney who stock some Ary Ink favourites, including Dollhouse in Ryde and Castle Hill, Jatali in Bondi Beach and Apex Shoes in Paddington
What’s next for your online store?
We are both very excited about working on some new designs to add to our current collection.
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Have you found a great online store recently? Did it offer great products or service? Leave a comment below and let us all know about it.
*We were gifted an item from Ary Ink in accordance with our Disclosure Policy.