The topic of bloggers making money on their blog, because of their blog or despite their blog continues to be talked about.
And it should be.
But not in a disparaging or judgemental way.
Last time I looked it was ok for anyone to start their own business or to get a job if they so desired.
So, why, oh, why, do some people have a problem with bloggers earning money from something that they are passionate about? Why do some people have a problem with bloggers making money from something that makes them get out of bed each day, excited to hit the keyboard?
Imagine a world where we were all free to follow our passions and make a living from doing so.
It’d be a pretty happy world, wouldn’t it?
It’s only with the benefit of hindsight that I have this perspective. I used to have a great, regular paying job. But I was at the mercy of other people more important up the media managerial chain when it came to resources and rosters.
I liked my job but I don’t think I ever got to LOVE it because all my energy was always channelled into someone else’s dream and bottom line.
It took me a long time to realise that I had other options. That I didn’t need to stay in the same place, doing the same old thing, battling the same old battles.
I COULD take my passion for writing about fashion and beauty and make my own way.
I was thinking about that the other night while watching Masterchef. This popular TV show continues to offer home cooks from diverse backgrounds a chance to follow their dreams and their passions.
The contestants – from lawyers to bank tellers, mums and uni students were all on otherwise very different career paths … except for landing a spot on Masterchef.
Here they are, beamed into our lounge rooms every night, serving up Peking Duck consomme while we sit down to a chicken tacos. We ooh, and ahh and generally egg them on to win challenges and ultimately win the competition. Yet, as former contestants have shown, they don’t have to actually win the crown to get their “prize”.
For many, it’s a huge stepping stone into following a dream they never imagined possible. And yes, part of that dream coming true is actually making an income from that new career. The exciting part is that there isn’t one way to do that.
Yes, they can work in the kitchen of a famous restaurant – or open their own. Yes, they can open a B & B and serve up the best food from fresh produce to their guests. Yes, they can compile a cookbook. Yes, they can create their own range of food products. Yes, they can endorse a food brand. Yes, they can front a lifestyle TV show. Yes, they can do want they bloody well want.
Are you seeing where I’m heading with this?
Say your passion isn’t making salted caramel macarons but ti’s writing, connecting and communicating with people … then blogging can seriously take you anywhere you want to go. You don’t have to actually be trained in anything related to blogging and writing to make that dream happen.
And yes, you can, GOSH, HORROR, earn and income off the blog or because of the blog.
Let’s work through that list of income opportunities shall we?
This list is not fictitious. It’s based on paid opportunities that many Australian bloggers (who you probably already follow) have been able to generate because of their blog. Many have income streams from a number of the 10 I’ve listed below.
1. Banner and sponsored post advertising.
2. Brand ambassadorships.
3. Online memberships.
4. Blog and website design.
5. Blogging and brand consultations.
6. Social media consultations.
7. Book and Ebook publishing.
8. Offline and online business marketing.
9. Freelance print media and online writing.
10. MC work and keynote speaking.
How a person chooses to make an income off the back of something that they love doing should not be judged.
Just as there are many ways to skin the proverbial cat (isn’t that the worst saying?), there are just as many ways to make a career off the back of your blog. If that’s what you would like to do.
Instead of the judgey, judgey-ness, why not celebrate the successes of others?
Every day my girlfriends (online and offline) who own and run successful businesses are kicking massive goals. I’m so proud of each and every one of them and what they do to make that happen. We support each through the good and the bad times.
What we have in common is that we don’t see each other as being in competition. Instead we are each other’s support network. That’s girl power in action. Right there.
I learned long ago that looking over the business fence at what someone else is doing or achieving is a waste of time and energy. I have much more important priorities for allocation of that time and energy.
If you’ve been doing too much looking over the fence, look at where YOUR blogging strengths lie and formulate a plan based around how you can use those strengths to make an income stream via – or because – of your blog. Fertilise the grass on your side of the blogging fence.
None of the 10 examples of blogging income listed above are easy or quick solutions to building your blog-based business.
They all take time, commitment and consistency. Just like any business.
It’s up to YOU to turn your passion into the career you’d like it to be. Are you ready to step up to that challenge?
There have been some other great posts around this topic this week. If you’ve missed them, check these out:
Would love to hear your thoughts. Do you make an income because of your blog, your blog’s readership or because of the skills you’ve gained from operating in the social media world?
Remember, this is a troll-free community. Personal attacks and nastiness have never been tolerated here and never will be.
And if you’ve blogged about any aspect of blogging this week, feel free to add your post to my Saturday blogging link-up. There is room where it says NAME to include your blog’s name plus the name of the post.
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