One of my favourite fashion icons of all time is Marilyn Monroe. She wore wiggle dresses to accentuate her feminine curves, flattering swimsuits and high-waisted skirts which made the most of her hourglass figure. Vintage Fashion Lounge is definitely the place online to discover your inner Marilyn Monroe. This week, we speak to owner Haley Shermann Carr about her website.
Vintage Fashion Lounge
Haley Sherman Carr
What do you sell?
Vintage-inspired ladies clothing, shoes and accessories (mainly focusing on 1950s).
How did the idea for your store come about?
I’ve always been a die hard fan of yesteryear clothing. However, with vintage clothing being so difficult in sizing, quality and price, I wanted a site that has beautiful designs and full size ranges varying in different ’50s styles – all at an affordable price.
What is your career background?
Business owner, artist, classical ballet teacher.
Who is your key customer?
I sell to a very broad range of people. I sell to many vintage diehard fans, but also everyday women who like a bit of quirkiness. I cater to almost everyone from young girls to older women who wore this clothing in the ’5os and have just never stopped.
How do you make it easy for your online customers to buy from you?
My website is very user friendly. I have a lot of ongoing sales and specials running and I try to have a really quick turn-around and provide excellent personable service.
Do you sell in person or in a physical store as well?
Occasionally I do markets or fairs and also have sale days from my warehouse in Sydney. For more information, check out my Facebook page.
What’s next for your online store?
I’d love a Vintage Fashion Lounge label. At the moment, I am looking at having my own vintage designs manufactured.
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Have you found a great online store recently? Did it offer great products or service? Leave a comment below and let us all know about it.