How do you balance your blogging time?

Nikki Parkinson Life 38 Comments

My name is Nikki and I’m addicted to blogging.  There.  That feels so much better.

If I could blog all day I would. My kids and husband may have something to say about it though.  Apparently they require feeding and nurturing.

Balance is something that I strive for in all parts of my life but often fail miserably, despite keeping kikki.K in business with a stack of beautifully coloured folders on my desktop.

Keeping up with my blogging addiction is just one part of that balance equation I’m conscious of trying to keep on top of.

In my head and on my calendar, I blog with a plan.  In reality, some days a blog post idea just comes out of left field and I just decide to run with that instead of what I might have had planned for that day.

Some days I react to the news of the day … you know, the important stuff like frocks at The Oscars, Kate and Will’s engagement and Jen Aniston’s new hair-do.  While this sometimes puts me out of balance with other stuff, I think as a publisher (and every blogger IS a publisher) if you are more timely and dynamic with your posts, then they are more engaging and readers will return for more.

As a former print journalist who used to wait a day or a week or a month for a story to be published, the immediacy of publishing a blog post is something that is pretty difficult to beat.  That’s what makes blogging – and broadcasting via social media – so powerful.

Photo: Thomas G. from U

Back to the balance question …

It’s definitely a work in progress for me but here are some of the things that I do to help me stay vaguely on track.

1.  I have a day pad (yep kikki.K as well!) that sits on my desk and if I think of a blog post idea I write it down immediately.  Sometimes that post may never get written but a great working list is better than a blank piece of paper.

2.  Ideas can come from clients, Twitter or Facebook questions, press releases or magazine articles.  I don’t seem to run out of ideas, it’s more a case of not having the hours in the day to write them all!

3.  Every Sunday I look at that list, have a little brainstorm with myself and schedule posts into my blog calendar. I use a WordPress* plug-in** for this called WordPress editorial calendar . Every time I add a post to the calendar it creates a draft for that post.  Looking at the variety of content over a month helps me to have a balance of different types of posts.  It’s also useful for adding in key dates, like The Oscars, Rosemount Australian Fashion Week etc so I can plan around them.

4.  I generally write the day or night before posting a blog and I blog five to six times a week.  It means that during the week I’m more often than not blogging at night but that works for me as that’s when I work best. I’m SO not a set-the-alarm-and-get-up-at-4.30am-person.

5.  I schedule those posts to go live the following morning and that is broadcast immediately to Twitter (through a plugin*) and not long after to Facebook (through Networked Blogs)

*I use and recommend WordPress as blog content management system. **If you’re not sure how to install a plugin in WordPress check out this video:


I’d love to hear from you?  How do you balance blogging with your family and/or your “day” job?  Share in the comments below.  Do you have a blogging questions you’d like answered in these posts?  Email me: [email protected]


*This post was selected as part of the Independent Fashion Bloggers Links a la Mode: Tech Weekly Roundup Click on the links below for more great posts offering geeky blogging tips.

Fashion Bloggers & Social Media: The Perfect Match

Edited by Joanne Faith

Fashion bloggers are natural social media experts. Beyond our blogs, you’ll find us on Facebook and Twitter, some are on YouTube, as well as a plethora of other connected communities (IFB!). I am confident enough in our abilities to say that we know how to use social media (effectively) better than most, and I probably don’t need to tell you what a wonderful skill that is to have right now! Naturally, a few of things weeks links related to issues around social media and I expect the topic to crop up only more often in the future.

I am excited to be apart of the first round of editors for Links A La Mode: Tech, and absolutely thrilled to encourage the sharing of these skills amongst other fashion bloggers. We are definitely not a brainless bunch, and features like Links A La Mode: Tech only prove that even further!




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  • I really enjoy reading your blogging tips. I’m not a fashion blogger (rather a kids and travel blogger), but nevertheless I find your insight valuable. I’ve been blogging for almost a year now and I find these tips extraordinarily helpful in pointing me in the right direction, and hopefully they can help make my blog a better place to visit. Also, thank you for introducing me to Google reader – l love it and use it daily now!

    • Hi Lisa, I really stoked that my tips are helpful – and yes, most will apply across all blogging niches. Every Saturday you’ll find something new here.

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  • AWESOME! Thank you so much- I just installed the editorial calendar- I had no idea about it! As I start my venture of blogging full-time, it’s definitely going to help me out! Thank you thank you!

    • So glad it was of help, Lauren and good luck with your blog!

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  • Annabel Candy

    I’ve tried a few different ways of planning content. Like you ideas aren’t a problem but how do you write so many posts each week?! I tend to write long posts 1-3 times a week because I also need time for guest posting and my clients:)

    You can definitely see all that blogging and writing practice has paid off – a good read guaranteed here every time!

    • Thanks Annabel – and yes, I really do feel it’s all about finding the balance that works for you and your circumstances. Hence why it will always be a work in progress for me!

  • Hi Nikki, Thanks or that info. It will come in very handy. I am a Health & Happiness Coach & I am starting my new blog Feeling Fabulous Forever – Health and Happiness Tips for Busy Mums. I am also using Annabel’s book to learn more. I am looking forward to learning more from you also.

    • I like the sound of your blog, Dee … well done and making a start.

  • Great post… I’ve been playing with the edcal plugin for a while now. Initially I thought it maybe wouldn’t be so great for me since I blog a lot of what is happening day to day in our family so I thought I’d find it hard to plan in advance… but once I started I found it was actually quite easy to slot in a lot of my ideas in advance and now I don’t forget them. Plus the edcal is perfect for me because I can easily switch and change things around….. I love that!

    • Hi Kate – it’s that ability to switch around that I love too – it allows me to have a plan and keep things fluid at the same time.

  • Have just downloaded the edcal plugin to check it out. I currently have an excel spreadsheet for my content plan, but this sounds great. I batch write my posts on the week end for the upcoming week. I am in the process of writing two weeks worth this weekend as we are going away. You have a very organised approach Nikki and it comes across in your blog – very professional and very informative!

    • Thanks so much, Nic … it’s a loose organisation that helps me to keep on top of where I’m going. I do like the edcal plug-in because it’s on my site and I can login and check wherever I am.

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  • Ann

    Thanks for that. Particularly appreciated the WordPress tips as I’m in the process of migrating from Blogger to WordPress.

    • Good luck with that – you will love WordPress – lots of different plugins etc to play with.

  • This is a great post for those of us striving for blogging balance. You have provided some fantastic tips!

    • Thanks Donna, glad it’s of help. If you have any questions you’d like tackled, pop me an email.

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  • great post Nikki!! As you know I’ve recently stopped working full time and gone back to uni which you think would give me MORE time to blog, sadly no! Although since I am doing my uni worked based around my blog, now I don’t feel guilty when I”m blogging and should be doing ‘uni work’. The blog IS uni work! Hooray!!

    • Now, Caitlin, that is seriously your most inspired move ever. And it’s one thesis that I’d actually WANT to read!

  • I have two ways of blogging – my personal blog is a bit disorganised at the moment. But Kids Book Review is planned well in advance, for example right now it has posts scheduled every day through to May and for many days through to July. (Having said that, I don’t do that alone!) I think it’s easier to plan posts on a business or themed blog. For me, my personal blog is more about what’s happening at any given time, so I find it hard to schedule that.

    The whole balance thing is a daily struggle, though!

    • Yes, it is, isn’t it? And with Kids Book Review are you able to schedule based on future book releases because you’d get review copies ahead of time?

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  • I had to stop myself from blogging all over the place, realising I couldn’t I fit in too many in one week, while freelancing and with three kids all still yet to start school or kindy. So now I blog once or twice a week. I’d love to blog more, but it’s just not financially or physically viable. You are very organised, have to take your lead!! x

    • I think it’s about finding that right balance and what works for you. My blog is tied to my business so I can devote more time to it. I do look forward to when you post blogs, Bianca … always a great read.

  • I struggle in this area Nikki. I need to get more organised. My blog has been really neglected since I returned to work from maternity leave. I try to write at night, but it gets out of whack after a long day when you get that can’t be bothered feeling! When you figure out the balance question – let me know!

    • I don’t think I’ll ever have the balance question sorted – it’s a work in progress. I think if I was too organised it would seem forced for the style of writing I do. I just try to have a loose idea to work off. Good luck!

  • Rah

    That edcal plugin is exactly what I’ve been looking for – and didn’t think existed!

    • Glad I was able to help – I love searching for and finding great plugins. #geekalert

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