My name is Nikki and I’m addicted to blogging. There. That feels so much better.
If I could blog all day I would. My kids and husband may have something to say about it though. Apparently they require feeding and nurturing.
Balance is something that I strive for in all parts of my life but often fail miserably, despite keeping kikki.K in business with a stack of beautifully coloured folders on my desktop.
Keeping up with my blogging addiction is just one part of that balance equation I’m conscious of trying to keep on top of.
In my head and on my calendar, I blog with a plan. In reality, some days a blog post idea just comes out of left field and I just decide to run with that instead of what I might have had planned for that day.
Some days I react to the news of the day … you know, the important stuff like frocks at The Oscars, Kate and Will’s engagement and Jen Aniston’s new hair-do. While this sometimes puts me out of balance with other stuff, I think as a publisher (and every blogger IS a publisher) if you are more timely and dynamic with your posts, then they are more engaging and readers will return for more.
As a former print journalist who used to wait a day or a week or a month for a story to be published, the immediacy of publishing a blog post is something that is pretty difficult to beat. That’s what makes blogging – and broadcasting via social media – so powerful.
Back to the balance question …
It’s definitely a work in progress for me but here are some of the things that I do to help me stay vaguely on track.
1. I have a day pad (yep kikki.K as well!) that sits on my desk and if I think of a blog post idea I write it down immediately. Sometimes that post may never get written but a great working list is better than a blank piece of paper.
2. Ideas can come from clients, Twitter or Facebook questions, press releases or magazine articles. I don’t seem to run out of ideas, it’s more a case of not having the hours in the day to write them all!
3. Every Sunday I look at that list, have a little brainstorm with myself and schedule posts into my blog calendar. I use a WordPress* plug-in** for this called WordPress editorial calendar . Every time I add a post to the calendar it creates a draft for that post. Looking at the variety of content over a month helps me to have a balance of different types of posts. It’s also useful for adding in key dates, like The Oscars, Rosemount Australian Fashion Week etc so I can plan around them.
4. I generally write the day or night before posting a blog and I blog five to six times a week. It means that during the week I’m more often than not blogging at night but that works for me as that’s when I work best. I’m SO not a set-the-alarm-and-get-up-at-4.30am-person.
*I use and recommend WordPress as blog content management system. **If you’re not sure how to install a plugin in WordPress check out this video:
I’d love to hear from you? How do you balance blogging with your family and/or your “day” job? Share in the comments below. Do you have a blogging questions you’d like answered in these posts? Email me: [email protected]
*This post was selected as part of the Independent Fashion Bloggers Links a la Mode: Tech Weekly Roundup. Click on the links below for more great posts offering geeky blogging tips.
Edited by Joanne Faith
Fashion bloggers are natural social media experts. Beyond our blogs, you’ll find us on Facebook and Twitter, some are on YouTube, as well as a plethora of other connected communities (IFB!). I am confident enough in our abilities to say that we know how to use social media (effectively) better than most, and I probably don’t need to tell you what a wonderful skill that is to have right now! Naturally, a few of things weeks links related to issues around social media and I expect the topic to crop up only more often in the future.
I am excited to be apart of the first round of editors for Links A La Mode: Tech, and absolutely thrilled to encourage the sharing of these skills amongst other fashion bloggers. We are definitely not a brainless bunch, and features like Links A La Mode: Tech only prove that even further!